Design, Gardens, and Grapes

Hello Fresh reignites the art of cooking for Web 2.0

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Originally posted on VentureBeat:

home cookingCulinary matriarch Julia Child fell in love with cooking while in Europe. During a meal in Rouen, she felt “an opening up of the soul and spirit” and then dedicated her life to make gourmet home cooking accessible.

Hello Fresh is taking a Web 2.0 approach to Julia Child’s mission. This food startup has raised $10 million to expand its platform, which makes creating tasty, healthy meals at home as effortless as possible.

Each week, the site lets home cooks peruse five new recipes created by professional chefs and nutritionists. The recipes take 30 minutes or less to prepare, only require basic kitchen equipment, and come with step-by-step instructions. The featured recipes for this week included warm sweet potato salad with pan fried tilapia, duck a l’orange salad, and herb garlic beef with watercress, peanuts, and baby carrots. I’d say that sounds significantly tastier than ramen.

The next step is…

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